As ‘Session’ Beers Rise, Craft Beer Veteran Introduces ‘The Social IPA!’

The Just Beer Project launches Just IPA in Delaware, Massachusetts, New Hampshire, New York and Rhode Island

Burlington, VT (September 3, 2013) – Egg yolk and quinoa saison brewed with French barnyard yeast; squash blossom porter brewed with thyme; quadruple bourbon barrel aged stout served with a side of hangover. Whatever happened to delicious, straightforward craft beer?

Insert the Just Beer Project, brainchild of craft beer veteran Alan Newman. The Just Beer Project, based in Burlington, VT, is Newman’s response to an industry of out-hopping, out-ingredienting, out-doing everyone else, and bringing the industry back to what it’s all about: good-quality, accessible beer.

The Just Beer Project’s first beer, Just IPA, which officially launched in May in four select areas, is now available in 12oz. bottle and on draft at locations throughout Delaware, Massachusetts, New Hampshire, New York and Rhode Island.

The Just Beer Project’s mission is to deliver beer drinkers un-complicated world-class craft beers that are delightful in their simplicity – nothing too complicated or exotic, with all natural ingredients. Their beers are sessionable, staying in the 5% ABV range, and focus on a great balance between malt and hops.

“People want beer that’s flavorful, accessible, and will take them through the night, said Alan Newman, founder of the Just Beer Project. “The feedback we received from bar owners and customers in our first two months was overwhelmingly positive, and we’re excited to bring our concept into new territories.”

In the early days of craft, success was defined by experimentation and innovation. Newman, who founded Magic Hat Brewing Company back in 1994 and ran the company through 2011, is well versed in the unconventional, but believes it wasn’t until recently that things have taken a turn toward the extreme.

“These past few years have brought the IBU and ABV wars among brewers. They add flavor, aroma and character, but everything in moderation, please,” said Newman. “I don’t want a big, high-alcohol beer on a night out with friends. I’m looking for something delicious that I can drink all night long.”

For the aficionado, Just IPA comes in at 45 IBUs and a sessionable 4.8 % ABV. It’s brewed with four hop varieties and two different styles of malt, then dry-hopped with Citra, Simcoe, and Cascade hops giving it a well-balanced malt flavor and fresh hop aroma. For the person who’s looking to spend less time reading about beer, and more time drinking it, Just IPA is the perfect choice.

To learn more about the driving force behind the Just Beer Project, visit www.justbeerproject.com/letter. To schedule an interview with Alan, and hear it straight from the horse’s mouth, contact Kathleen Barnes at kathleen@justbeerproject.com.

About Just Beer Project

The Just Beer Project is a craft beer venture from Alchemy and Science, based in Burlington, Vermont. The Just Beer Project was launched in 2012 set out with the mission of un-complicating the world of craft beer.  http://www.justbeerproject.com.

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