The Just Beer Project, who has been bringing sessionable, flavorful, no gimmicks beer to eager beer lovers since May 2013, announces a new name for the signature IPA. Beginning this week, Just IPA will now be known as Anytime IPA.
“Anytime IPA really encompasses the message we’re trying to convey with this beer,” says Alan Newman, founder of the Just Beer Project. “It’s all about sessionability in an IPA that still gives you everything you want in an IPA.”
With the new name, comes new six and twelve-pack packaging, which will begin rolling out this week. The beer that folks have come to enjoy will continue to stay the same.
The Just Beer Project’s mission is to deliver beer drinkers world-class craft beers that are delightful in their simplicity – nothing too complicated or exotic, with all natural ingredients. Their beers are sessionable (staying below 5% ABV), and focus on a great balance between malt and hops. Anytime IPA is currently available in bottle and on draft in select areas throughout New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Tennessee and Virginia.
About Just Beer Project
The Just Beer Project is a craft beer venture from Alchemy and Science, based in Burlington, Vermont. The Just Beer Project was launched in 2012 set out with a mission of un-complicating craft beer.